By Dr. Hisham Safadi
I were thinking how business were created and running in last 10 years and even in the past 2 to 3 decads that is why I had decide to support my article with hashtag that will nearly focus On the category of people which may be interested in this title you will find out that I am not writing about specific startups or honouring others I am writing my findings and diagnosis to what business become for a startup nowadays and not only Comparing with old days also Ian not Supporting back days systems and nowadays system which controlling the market and economy globally, At the end I didn’t write conclusions or recommendations I had Write what I belive that each startup have to build up to the road of success or even the Stopage of failure.
In the Past 2 to 3 decads with the limit use of technology and the less of Business and Management theories I asked myself it conducting business more easy in the past or or it is much easier nowadays.
I believe and my believe had been to the level of a fact that most of successful business back in the old days had the Same story to tell about their road to glory and Success differences are the location budget product, eco-social factors and the time when they started those business where I found those differences are common and usual to find . Read about Sony, Pepsi, Ford, Toyota and much more,
At one point the world had been introduced to the word Globalisation which mean µ, the world is a small village we all Know that and we understand that this term means also that the Majority of the world Countries are having impact on each other because of large Scope of economy connections. But what about the Old days before the Globalisation when a factory production in USA in not affected by the war happen between two nations like India and Pakistan Or a logistic company operation in Dubai is still running without care about Russia decreasing their oil daily Production. Those Examples can’t be seen any more in current days and it will impact high and low profile businesses any where in the world’
l found out that our business either being an old well based business or a starting up business is just another unit we create it under the name of business and we add it as a unit to a system. Where you build your business and connect it to the System so you will feed the system with your product- services and you will be feed bacKed by the System.
At this point You can think and imagin what will happen or what are the results will be if you don’t Connect your business to the system You will find your sell straggling to survive like Cuba and North Korea that means You are Isolated,
Are you asking your self now what is the benifit of this system Or what is the definition of the System which I am writing about ? Well I will take you through a journey where I would prefer that you understand that the System.
When you are connected to the System it will guide you to use others products and services at the same time it will guide other businesses to use your products and services . Some will argue that this is the fundamentals of Trading Concept and I agree with that but moreover it turns to be a forcing path and a driver for startup businesses.
In Old days it was Only the word of mouth and some brochures to market your products and some other business with extra cash will publish an advertisement Once or twice a year in a newspaper or magazine. Adding to that if your product is needed by the people they will search for you and reach you.
Nowadays You have to use muusltei marketing tools that you think it is important for your business and you will be doing further to try other marketing tools even if you belive they are not nesseccary for the business.
Ask yourself about these terms marketing, Digital marketing, Online Marketing, Social Media, Growth Hacking, SEO, Blogging, Big data, Data Sciense, Internet Of Things and so more other terminologies You may not understand most of them or the mechanism of work but you will find that the common thing between them that the System and the users connected to the System are guiding you and promoting the uses of those tools for better business outcome results, To use those tools You will find out that you shall be connected to the System.
You may argue that you are not in need for all of them . Lets go and try to Open an account on Facebook for Your business You will find out that a business tip show you that using twitter for your business is more efficient with a proof evidince that twitter will drive you better sales.
An Email will popup to inform you that numbers shows a visual products are most prefered by potential Customers and it is advisable to create video’s and publish it using instgram or Youtube platform is that rally happing I bid it is,
Things will not stop at that point one of your friends or employees will tell you a story about one of the companies which had a remarkable sales numbers Just only because they use Ads word system for advertising for their products or using PayPal system for accepting payments from their clients.
Can You follow where I am trying to reach and Visualize ? Not yet ? Ok let as walk On another trip to try explaining and understanding the System
Welcome to my kids Nerssary where we assure you we take a very deep Care of your children as they are our children we provide high pwfissionaf educated level Quality Car with Hi Tech classes and door to door transportation Services Free of charges. Visit us at our prime location at the city main Road,
For me this Ads sound perfect for me and my children and it’s only 5 mile away from my home. Yes I know other families will send their children too>
The above pragraph can reach potential customers which are the families in a radius from 5 to 10 miles away from the kids school. But In Reality that, not always working as you expect. families are welling to drive 20 and 30 miles sending their kids to another school that mean Your market share had been taken by other compatitor regardless Your competitive location WHY Is THAT?
In Old days any business startup will care about the location of the business, Quality of product or services, and Customer Care Services That was the important issue to draw success for a business. Nowadays if you startup a business and you are not connecting your business to the System you will found out that you are Ioosing a good number of potential customers again WHY Is THAT?
No it is not because You are not Connected to the System that may be only a reason with 25% power but it is because the System had successed in connecting customers too Yes that right On the other side of this system customers A Connected Customers.
So now the System is not forcing You to connect your business to be identified by others Only but also because customers are connected to this System and been guided by the System exactly as your business is guided too
when I meet new or working Business owners I keep monitoring them and keep a watch how they address the highly cost to get a new customer this cost is equal to find a job at the time of the Economic Crises in 2008. Yes things had been changed.
If I am going to Classified the business Component I will not classify it as buyer , seller and broker or product, customer and distribution or Service, user and facilitator But I will classify it as Business, Customer and Barrier and I will underline that the barrier component is very Important for ①ns iness sustainability and Customer satisfaction this barrier is the System.
what more interesting finding I had that Companies and businesses which classified to be working as part of the barrier component are the most successful companies and businesses On Earth. Think about google, Uber, Alibaba, Apple, Microsoft.
Things did not stop at that point still more to know
The System Had produce a Creature this Creature is not a strategy tool or anew marketing plan or a new economic system or even not a financial solution for funding. A New Human Brain Brand with a new way of thinking and behaviour is the creature of the system.
Come with me to introduce you to your biggest problem in the future as a business startup.
To maintain a place or reserve a block in the System for your business You need to be aware and prefered to learn and educate yourself about management, leadership, emotional intelligence, problem Solving, motivation, project management, creative thinking and much more no matter what is the size of your business.
Totally I agree with the Concept and encouraging every startup to do that because no better than an educated nation and business owner.
But I want you to understand that this process of educating Yourself is not only for you and business this knowldge had been transferred for the customers through the System.
Customers had learned and Experience the management and business concepts so they are how aware about product Quality and pricing points The System had turned Customers for a more needy, demanding, cleaver, Desicive, educated and not easy to Satisfied with any product or services.
Some will argue that this is a good indication and Can be a driver for businesses and Companies to have better quality of products and services Yes I do agree with this statment. On the Other side I think about the business startups who can’t compete On that lead and will be forced to shutdown. Welcome to the application Center of Jobless people.
I understand that this is not applicable to all nation around the world as we know that there is a classification for world nations as advanced countries, development and non developing countries.
Here is my insight the world is running faster to be a full developing and advanced countries there will be no 3rd or non developing Countries even it those naming and categories still apply we as startups business and business owners have to overview and be prepared to face in the next 10 Years a new categories of customers which are more smarter, demanding and hard to satisfy no matter where are they from.
My findings had developed concerns that startup business could not find their own way to be connect into the System but if they did will they mark a success or will be block by failure. As a startup it is important to figure out your own way and try more with an eye 0P risk possibilities.
It is not always copying others Experiense or working methods because you are in the Same business field-
Not always thinking big will lead you to be big and not always starting small and work to grow up is always working
The system is not Working by this way
I found it amazing how from no where and without any specific reason a system had been created and acting as u connected intelligent barrier between business units and customers and at the same time Connecting all units together feeding all the units as buyers or sellers growing the units and Sustaining the process that what I found out to be the Theory Of Business System.