I were thinking to write about this subject then I found out it is better to share my readings with others through social media
I were struggling to understand if some of the celebrities are having a leadership styles to impress other people to follow them
I found two articles whivh I had qoute from them with references what I found that some celebrities are not demonstrating a leadership style but they have good management team who support and develop the next step movement for those celebrities and the best example is the Kardashians members
The Kardashians: Strike While the Iron Is Hot
To say that the Kardashians have not been shy about exploiting their brands is like saying that fire is kind of hot. The Kardashian girls endorse clothing, makeup, perfume and more. What they know is that no business cycle lasts forever, so they are not shy about maximizing their potential while they can.
The same goes for your company. Business cycles are shortening, so don’t be afraid to make the most of your opportunities while you are hot.
Brand Management: 7 Things The Kardashians Can Teach Us
Posted by Lev Mazin
Love ‘em or hate ‘em, the Kardashians have built a brand to be reckoned with. And it didn’t get there by accident. Whatever you think of them, their story provides interesting insights into today’s style of brand management. So let’s take a deeper look at how they do it right, and how they could do it better.
And now, the not-so-good side of Kardashian brand management.
People vs. product.
While their entertainment and lifestyle brands are flexible, even the Kardashian brand has its limits. Right now, they’re focusing too much on the product brands, not hard enough on the people brands. It’s not about diet pills, fragrances or debit cards. It’s about brand persona. Each Kardashian kid is a brand in her or his own right. Strong brand management means capitalizing on each character’s unique traits to build a brand-loyal audience that can take the Kardashian empire into the billions. Just ask the Olsen twins.
Move over, Mom.
It’s probably next-to-impossible to get Kris Jenner to give up her seat at the head of the brand management table, but it might be for the betterment of the Kardashian brand. Given her roles as mother and brand manager, Kris’s objectives are always going to be at odds with the family during their brand lifecycle. Case in point: haranguing Khloe for weight gain while Brand Kardashian represents Quick Trim diet pills. Granted, Kris isn’t the first mother to give her daughter a hard time about weight. Regardless of the highly filmable family disputes, however, Brand Kardashian relies on some degree of harmony or it’ll cease to be cohesive. It’s not hard to imagine, for example, Khloe striking out on her own if she gets fed up. So it might do the brand a favor in the long run for Mom to get some distance and get another brand management team leader.
Diversification is one thing, but given Brand Kardashian’s penchant for putting their name on competing initiatives (cupcake with your diet pill?), the brand’s strung-out story could wear thin. This is not to say that a brand can’t evolve. Good brand management encourages it, but not to the point of deviating from a brand’s core message. And what is the Kardashian Kore Message? Business executives vs. party girls? Fitness mavens vs. cutie pie cupcakes? Fur lovers vs. animal activists? Competing messages make it hard to discern where Brand Kardashian is coming from—and any good brand manager knows that can spell trouble.
It’ll be interesting to see where Brand Kardashian is in three years. Our bet is that brand management has a long-term plan, but that it might falter with flavor-of-the-moment fandom what it is. Of course, they can always rely on that old newsworthy standby—addiction and rehab—to keep the brand in the public eye.
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